What is IGTV?
IGTV is making waves, and this is really only the beginning. As more and more of Instagram’s massive user base (800 million as of September and soon to be 1 billion) adopt IGTV into their daily lives, the platform is going to become a major source for driving sales in businesses of all types of sizes. The features of IGTV are numerous, cutting-edge, and exciting. Featuring both vertical screen and full screen videos, IGTV is compatible with recordings of all types, and creators can upload their videos via either Instagram or the web.
YouTube vs IGTV
Fully integrated with the Instagram app, IGTV is also its own standalone platform, at once a part of the already-successful Instagram community and its own thing entirely. The platform is similar to YouTube, in that users can subscribe to creators’ channels to keep up with the content they care about most, but it also draws heavily from the personality and tone that have come to define Instagram as a whole. In the near future, Instagram is expected to offer a monetization option for IGTV creators, at which point the whole game is going to change.
It is not just possible to make use of IGTV as a business: it’s necessary. To stay ahead of the curve, start mastering this fresh platform for yourself right away!
- IGTV allows users to utilize the "swipe up" feature, which means that even smaller business profiles have the opportunity to be gain more engagement.
- If you have already created content on YouTube, migrate key content to IGTV and utilize the swipe up feature.
- Use IGTV as a way to introduce yourself or share about your newest business venture!
Learn more about IGTV here.