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5 Ways to Think Like an Entrepreneur

June 27, 2018 by sisteract

Think Like an Entrepreneur

1. Take a walk. If you have yet to form a concrete idea, we suggest that you take a walk. Grab a cup of coffee or tea and hit the streets. Studies have shown that walking is linked to innovative ideas. There is something unique about physically moving forward that helps the brain automatically do the same thing. While walking, intentionally think about what makes you come alive and different ways that you can help solve a problem or create something new. When you return from your walk, write down any ideas that came to mind.

2. Practice vulnerability. Invite a trusted friend into your creative process. Bouncing your ideas off someone will help you solidify them and find any potential pitfalls. A second opinion also has the ability to help you enrich the idea. Community is important when you are about to courageously step forward into the unknown.

3. Know your story. Depending on what your idea is, it is time to intentionally create your social blueprint. Let’s do this right from the very start! First things first, what is your overall message? How does your idea enhance the consumer’s life or generally help people? What makes this idea unique? Your message is extremely important, because it is the story that you will be weaving throughout the branding process in order to cohesively share your idea. With your story in mind, it is time to either come up with a name that matches your vision or make sure that the name you already chose is in line with your story.

Think Like an Entrepreneur

4. Create consistent branding. With your story and name in mind, what colors or themes do you think of? It is important to remain cohesive throughout your social presence. We recommend choosing two to three colors and sticking with those for any and all material that you produce. Alternatively, if you are going for a more eclectic look with a variety of colors, we suggest pairing these colors with a continuous neutral. We also recommend utilizing only the same two or three fonts. It is best to figure out your colors and fonts at the very start.

5. Lift off! Great. You have a your idea and your story locked and loaded. Moving forward, it is time to secure your social handles (Instagram, Facebook, Pinterest, etc.) and website. If your name is taken, don’t fret. It will be okay. Consider using a dot or an underscore. Alternatively, come up with a few more names to search.

HOW CAN WE ASSIST YOU...

Ready to jumpstart your social presence and capture your audience's attention through storytelling? Share your story with us. We would love to see how we might be able to hold your hand while you rebrand your site, launch your business, gather relevant and shareable content, inspire people with your story...etc

Hand Holding

Filed Under: Boss Babe

Stay Ahead of the Curve and Master IGTV for Your Business Today

June 26, 2018 by sisteract

Stay Ahead of the Curve and Master IGTV for Your Business Today

What is IGTV?

IGTV is making waves, and this is really only the beginning. As more and more of Instagram’s massive user base (800 million as of September and soon to be 1 billion) adopt IGTV into their daily lives, the platform is going to become a major source for driving sales in businesses of all types of sizes. The features of IGTV are numerous, cutting-edge, and exciting. Featuring both vertical screen and full screen videos, IGTV is compatible with recordings of all types, and creators can upload their videos via either Instagram or the web.

YouTube vs IGTV

Fully integrated with the Instagram app, IGTV is also its own standalone platform, at once a part of the already-successful Instagram community and its own thing entirely. The platform is similar to YouTube, in that users can subscribe to creators’ channels to keep up with the content they care about most, but it also draws heavily from the personality and tone that have come to define Instagram as a whole. In the near future, Instagram is expected to offer a monetization option for IGTV creators, at which point the whole game is going to change.

It is not just possible to make use of IGTV as a business: it’s necessary. To stay ahead of the curve, start mastering this fresh platform for yourself right away!

Key Features 

  • IGTV allows users to utilize the "swipe up" feature, which means that even smaller business profiles have the opportunity to be gain more engagement.
  • If you have already created content on YouTube, migrate key content to IGTV and utilize the swipe up feature.
  • Use IGTV as a way to introduce yourself or share about your newest business venture!

Learn more about IGTV here.

Filed Under: Boss Babe

Helping Hand

June 24, 2018 by sisteract

We want to help you:

  • Increase your sales
  • Boost your confidence in writing copy
  • Create gorgeous content
  • Feel empowered to RUN with your wildly wonderful idea

Sometimes, all you need is a helping hand. Let us introduce you to Fiverr...

Fiverr

Listen, Fiverr is your friend. We can’t recommend Fiverr for all of your business needs, but if you are unable to create a logo on your own, give Fiverr a solid try. You can easily get a logo made for $6, not including your generous tip. *wink*

If you get stuck on customizing your website, Fiverr might also be able to assist with this. Be sure to look at the reviews of each person before choosing to accept a bid.

fiverr

B E G I N

Filed Under: Boss Babe

FREE Instagram Icons

April 14, 2018 by sisteract

f r e e (1)

We just learned that Instagram delivers 120 times better than Twitter and performs 58 times better than Facebook.

While we can't fix the algorithm for any of these social platforms, we can help you stand out on Instagram! If you are wanting to up your Instagram game, use these free downloadable highlight icons or create your own on Canva. For more tips and tricks, visit our Toolkit.

You can do this! xx

Filed Under: Boss Babe

Velkommen!

June 9, 2017 by sisteract

Velkommen!

Welcome to our site! Please, make yourself comfortable and drink a cup of sweet tea on me. *wink* Hopefully, you feel at home and stick around long enough to reach out and say hello. We would LOVE to hear from you.

Currently, Caryn Noel and I are sitting in the San Francisco International Airport en route to Asia. Be on the lookout for some stories from our travels. In the meantime, I wanted to start things off right by properly welcoming you (must be my southern roots kicking in).

The following stories will primarily be written by yours truly (Courtney Ruth). When they aren't, however, I will introduce the guest writers at the beginning of each post! I would hate for you to ever feel confused after spending time in our interweb living room.

xx,

Courtney Ruth + Caryn Noel (the welcoming committee)

Filed Under: Boss Babe

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